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Viewing monthly archive for December 2009

Google Analytics New Features Part 3: Advanced Analysis

December 20th, 2009 by Lucy White.

Want to know which keywords are your top performers? How about easily being able to cut PPC keywords by worst performing engagement metrics? You could do this before with Analytics, but it was a bit of a chore.

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Google Analytics New Features Part 2: Expanded Mobile Reporting

December 19th, 2009 by Lucy White.

Mobile Marketing and mobile sites are growing at an exponential rate, and it looks like the Google Analytics team are responding to this by introducing some enhanced functionality to deal with mobile browsing. Bringing the mobile reporting data more into line with that on the traditional web side of Analytics, mobile site users can now [...]

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Google Analytics New Features Part 1: Engagement Goals

December 18th, 2009 by Lucy White.

If you are serious about learning how your visitors interact with your site, and improving the site in terms of your business objectives, goals are a great tool…

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Impress Your Boss With Google Analytics Annotations

December 16th, 2009 by Lucy White.

Google Analytics now allows you to annotate a given point in time on a graph, giving you even more accountability for your results and allowing you to make easy-to-understand reports that attribute actions to results. This is sure to impress your boss!

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New Google Analytics Update Speeds Up Your Site (Hopefully)…

December 12th, 2009 by Lucy White.

Google have just announced a new update to Analytics tracking called the Asynchronous Tracking Code. The code has been designed to load faster on the page, so according to the Analytics team, it will help speed up the actual web page load times compared to the old code.

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