Viewing monthly archive for March 2010
1upDigital adds new Google Analytics Authorised Consultant (GAAC) qualification- 29th March 2010
March 29th, 2010 by Lucy White.
London based search specialist 1upDigital has today entered into a strategic agreement with Google and been awarded Google Analytics Authorised Consultant (GAAC) status, adding it to their existing Google Website Optimizer Authorised Consultant (WOAC) and Google Advertising Professionsal (GAP) Google Qualfications. 1upDigital has recognised the growing importance of interpreting and profiting from data analysis and [...]
Continue readingGoogle Analytics Authorised Consultant- 29th March 2010
March 29th, 2010 by Lucy White.
1upDigital adds new Google Analytics Authorised Consultant (GAAC) qualification London based search specialist 1upDigital has today entered into a strategic agreement with Google and been awarded Google Analytics Authorised Consultant (GAAC) status, adding it to their existing Google Website Optimizer Authorised Consultant (WOAC) and Google Advertising Professionsal (GAP) Google Qualfications. 1upDigital has recognised the growing [...]
Continue readingAdwords Finally Accounts For the Customer Journey
March 25th, 2010 by Lucy White.
Thanks to Google, you can now start to track the Customer Journey, and actually determine the value of ads that contribute to the decision/conversion process, but aren’t the last clicked ad…
Continue reading3 Essential Adwords Quality Score Tips
March 3rd, 2010 by Lucy White.
Those of you running Adwords campaigns will probably already know that Google assigns what they call “Quality Score” to each ad in a campaign…
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