Viewing monthly archive for May 2010
AdWords Broad Match Modifier: Greater Control Over AdWords Broad Match Keywords
May 27th, 2010 by Lucy White.
Before, broad match was a great way to find new keywords. Over time, Google AdWords’ has stretched broad match terms to the point where it is sometimes difficult to see any logical link between the user’s search query, your keyword and the ad shown. So more often than we’d like, our ads are showing for [...]
Continue readingCEO appointed for specialist Search Agency 1upDigital
May 20th, 2010 by Lucy White.
Cotterell brings with her 14 years experience in online sales and marketing, winning accounts and managing international teams across display, search, affiliate, email and eCommerce projects. Carla will be working closely with Co-Founder and CTO Ian Howie. “As a stakeholder and CEO, my role is to build a profitable, scalable business with happy clients and [...]
Continue readingCEO appointed for specialist Search Agency 1upDigital- 20th May 2010
May 20th, 2010 by Lucy White.
Carla Cotterell has been appointed CEO of specialist search agency, 1upDigital. Cotterell brings with her 14 years experience in online sales and marketing, winning accounts and managing international teams across display, search, affiliate, email and eCommerce projects. Carla will be working closely with Co-Founder and CTO Ian Howie. “As a stakeholder and CEO, my role [...]
Continue readingAre web analytics numbers accurate?
May 19th, 2010 by Carmen van Nieuwkerk.
“Why don’t analytics numbers add up? Are web analytics numbers accurate?” Web analytics can help you understand your website traffic and the overall performance of your website in relation to your business objectives and KPIs. Unfortunately there are unavoidable technical circumstances that will effect the accuracy of your web analytics data depending on the data [...]
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