Viewing monthly archive for August 2010
Enhanced CPC – a Clever New Google Tool, or Just the Lazy Way to Manage Your Bids?
August 24th, 2010 by Lucy White.
Google announced the launch of their new automated bidding tool, Enhanced CPC, amid claims that it can improve your Return On Investment (ROI) on the campaigns where you use manual bidding. The tool works by taking your historical conversion tracking data and automatically adjusting your max cost per click (CPC) bids based on how likely [...]
Continue reading5 Reasons Why We Love AdWords Editor
August 19th, 2010 by Lucy White.
h3>If you’ve never used AdWords Editor before, you should give it a go. It’s a free Google application that allows you to manage and update your Google AdWords campaigns offline, and then upload your changes to the online AdWords interface. Believe us when we say it saves you an awful lot of time and energy. [...]
Continue readingDo Not Underestimate the Power of Google’s Display Network
August 18th, 2010 by Lucy White.
The Google Display Network (GDN) is the world’s number one ad network, reaching more than 80% of worldwide internet users and serving more than 6 billion ad impressions every day across high-quality websites, top-specific new pages and blogs. From the very beginning, Google has continued to build new capabilities that allow advertisers to reach their [...]
Continue readingTop 5 New Google Apps Features
August 12th, 2010 by Oliver McAnulty.
Google has always believed in listening to its customers; that’s why it is constantly evolving its Google Apps suite to add in more features as requested by us, the end user. We’ve pulled together five of our favourite recent Google Apps updates, that could save you time and improve your productivity. 1.) Rich Text Signatures [...]
Continue reading5 Rules for the Perfect Web Analytics Dashboard
August 10th, 2010 by Ian Howie.
Stop yourself from drowning in data and build a Web Analytics Dashboard that puts you in control… The media are quick to highlight stories of lost data or identity theft, but, while we should be concerned with the protection of our data, there is another truth: many online marketers are drowning in data. The advantage [...]
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