Viewing monthly archive for August 2010
3 Tips For Leveraging Your Google Analytics Data
August 5th, 2010 by Lucy White.
Google Analytics can give you a huge amount of information about your existing and potential customers. By analysing your site stats, you can make informed decisions about the site itself, as well as your business as a whole. However, most companies find themselves at one or other of the extremes of data analysis: either they [...]
Continue readingWhy Localization Is Essential To Website Conversion
August 4th, 2010 by Carmen van Nieuwkerk.
Localization often takes a back seat in the marketing world. Many companies are too ethnocentric to even consider non-English speaking markets to be worth pursuing but, in this economy, who can afford to be arrogant enough to turn away any potential customers? Despite the opportunity to expand into international online markets, Marketing Directors tend to [...]
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