Alex Cooper

Due to popular demand we’ve added new dates for our recently updated SEO Training Workshop. Providing a solid understanding of all aspects of Search Engine Optimisation, this jargon free workshop is essential for anyone looking to successfully promote themselves online. Find Out More

According to the opinion polls, the Liberal Democrats have been riding high on a wave of new-found popularity after Nick Clegg’s performance on the first ever live TV debate. A great way to gauge popularity is to use Google Insights for Search, a tool we use all the time to help our clients research their …

If you’re using Twitter for business, or to generally raise your profile on the web (and around the world – it’s the same thing!) then it would probably be quite useful to find out if you really have an influence – or if no one out there is listening. Counting followers is kinda useful. Sure, …

Google have been running a new TV ad across America. The ad is a love story about an American who discovers love in Paris through Google. It’s fun to watch but also a also a great example of users keyword behaviour. Enjoy..

On my visit to Google back in October for the annual summit I was lucky enough to watch some great speakers, all sharing their real world experiences on using Google Analytics and Google Website Optimiser. Dan Stroker, Director of Analytics for the 2008 Obama campaign was one of them. I’ve just found a video of …

This Step-by-Step video takes you through setting up a Goal Funnel with Google Analytics. Watch as Alex takes you through it on a live site.

Quick video on how to give other people access to your Google Analytics without giving away your username and password.

Today Google made live graph in Website Optimizer (They told me this would happen last week). It’s very exciting! You get to visualise the changes in conversion rate on each variation over time. Take a look: Exciting is maybe too much, but it is kinda cool.

Wordtracker recently came out with a very interesting new tool, which instead of showing you keyword related searches, will come up with what questions searchers have typed directly into their partner search engines, and their frequency in the last 140 days. For example, when I typed in the keyword “rowing,” questions returned include: What muscles …

Recently we’ve started using online software technologies to help us serve our clients better, communicate between our consultants and manage products. We’ve been amazed at how truly fantastic some of this new “cloud software” is becoming. Hosting your software online makes perfect sense. The internet is now fast enough to deliver great software and with …