David Bushell

Did you know that the majority of Google advertisers bid too high for keywords? Bidding too high for a keyword not only means you are paying an excessive cost per click but it also means that you are getting fewer clicks (and therefore conversions) for your fixed daily budget.

Google Analytics now allows you to annotate a given point in time on a graph, giving you even more accountability for your results and allowing you to make easy-to-understand reports that attribute actions to results. This is sure to impress your boss!

Google are now personalising search results based on your ‘Web History’. This means that search results pages will now be tailored according to what Google finds in your ‘Web History’.

Google Adwords site links is a compelling new way to improve adwords performance… but is it changing the landscape and balance of power too much?

At the end of October, Google introduced site links for ‘high quality’ Adwords advertisers: Site links seemed to have arrived without making much of a ripple but they are likely to be a game changer as this move is the most significant reward yet that Google has offered to those who are ‘playing by the …