Ian Howie

Despite the state of the UK economy, the web analytics industry continues to grow. It is estimated that £85 million was spent by UK companies on web analytics technology and consultancy during 2009, up 9% year-on-year from £78 million in 2008. Last year Adobe entered the Analytics market by buying Omniture for 1.8 Billion. While …

Stop yourself from drowning in data and build a Web Analytics Dashboard that puts you in control… The media are quick to highlight stories of lost data or identity theft, but, while we should be concerned with the protection of our data, there is another truth: many online marketers are drowning in data. The advantage …

Picture this: you’re stuck in Spain with thousands of other passengers. You need to get home but there are no flights. What are the alternatives? You pull out your mobile phone and start searching for buses, Eurostar trains, and cross channel ferries. If all else fails and you have to stay put, there are always …

Spain has emerged as world champions and the excitement is over for another four years. 32 teams battled it out in South Africa for World Cup glory, but the game wasn’t just being played on the pitch; brands went head-to-head in a fiercely contested online marketing battle. From betting and beer to travel to TVs, …

Google AdWords nearly drove one irate advertiser to suicide! Stop AdWords from driving you to an early grave… You might have heard about the Google AdWords customer in India who threatened to kill himself if Google didn’t respond to his Google AdWords Help thread “in the next few hours”. This guy was so hacked off with …

Some of the most talented search people in the business are in the UK market and although it’s relatively small there is a lot of competition. So if your campaigns aren’t being managed correctly, you could be falling behind. Here are five ways you can assess your Pay Per Click (PPC) Agency, even if you …

Chances are you’re paying too much for your Google AdWords pay per click advertising but you can start right now on the path to better response rates for less money

After Google’s announcement that Sitelinks are now available in Google AdWords, we thought we’d take a look and start testing it for some of our clients…