Wake Up! There’s more to Pay Per Click Than Just Search…
September 29th, 2010 by Ian Howie.
Pay Per Click (PPC) advertising is different to any other form of online or CPM (Cost per Thousand) advertising. Your ad could be seen thousands of times, by thousands of different people, but unless someone actually clicks on it you won’t pay a penny for the privilege.
Continue readingGoogle Analytics vs Adobe Omniture
September 3rd, 2010 by Ian Howie.
Despite the state of the UK economy, the web analytics industry continues to grow. It is estimated that £85 million was spent by UK companies on web analytics technology and consultancy during 2009, up 9% year-on-year from £78 million in 2008. Last year Adobe entered the Analytics market by buying Omniture for 1.8 Billion. While [...]
Continue reading5 Rules for the Perfect Web Analytics Dashboard
August 10th, 2010 by Ian Howie.
Stop yourself from drowning in data and build a Web Analytics Dashboard that puts you in control… The media are quick to highlight stories of lost data or identity theft, but, while we should be concerned with the protection of our data, there is another truth: many online marketers are drowning in data. The advantage [...]
Continue readingBrands and the World Cup: who were the real winners and losers?
July 16th, 2010 by Ian Howie.
Spain has emerged as world champions and the excitement is over for another four years. 32 teams battled it out in South Africa for World Cup glory, but the game wasn’t just being played on the pitch; brands went head-to-head in a fiercely contested online marketing battle. From betting and beer to travel to TVs, [...]
Continue readingGoogle AdWords Suicide
July 9th, 2010 by Ian Howie.
Google AdWords nearly drove one irate advertiser to suicide! Stop AdWords from driving you to an early grave…
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