Lucy White
Lucy caught the online marketing bug during her six years at Haymarket Media Group where she was a Digital Marketing Manager for brands such as Stuff, Classic FM, Whatcar and Four-Four-Two magazines. During her time at Haymarket, Lucy managed the re-building of their consumer subscription site as well as overseeing search, display and email marketing campaigns. Lucy is an old-timer at 1upDigital and joined the company back in December 2008, when the company was branded 1upSearch. She is naturally inquisitive and commercially astute, and having worked both client and agency-side is able to help clients position themselves correctly to drive sales. Lucy has a BA in French, a Certificate in Digital Marketing from the institute of Direct Mail. Lucy is nosey which makes her very good at research. She likes finding out about people and helping them identify ways to tell their stories.
Articles by Lucy White
Enhanced CPC – a Clever New Google Tool, or Just the Lazy Way to Manage Your Bids?
Posted by Lucy White | Posted In Blog, Google AdWords | 2 Comments
Google announced the launch of their new automated bidding tool, Enhanced CPC, amid claims that it can improve your Return On Investment (ROI) on the campaigns where you use manual bidding. The tool works by taking your historical conversion tracking data and automatically adjusting your max cost per click (CPC) bids based on how likely …
5 Reasons Why We Love AdWords Editor
Posted by Lucy White | Posted In Blog, Google AdWords | 0 Comment
If you’ve never used AdWords Editor before, you should give it a go. It’s a free Google application that allows you to manage and update your Google AdWords campaigns offline, and then upload your changes to the online AdWords interface. Believe us when we say it saves you an awful lot of time and energy. …
AdWords Broad Match Modifier: greater control over AdWords broad match keywords
Posted by Lucy White | Posted In Blog, Google AdWords | 0 Comment
Before, broad match was a great way to find new keywords. Over time, Google AdWords’ has stretched broad match terms to the point where it is sometimes difficult to see any logical link between the user’s search query, your keyword and the ad shown. So more often than we’d like, our ads are showing for …
Tagged width: Google AdWords
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