Do Not Underestimate the Power of Google’s Display Network
August 18th, 2010 by Lucy White.
The Google Display Network (GDN) is the world’s number one ad network, reaching more than 80% of worldwide internet users and serving more than 6 billion ad impressions every day across high-quality websites, top-specific new pages and blogs. From the very beginning, Google has continued to build new capabilities that allow advertisers to reach their [...]
Continue reading3 Tips For Leveraging Your Google Analytics Data
August 5th, 2010 by Lucy White.
Google Analytics can give you a huge amount of information about your existing and potential customers. By analysing your site stats, you can make informed decisions about the site itself, as well as your business as a whole. However, most companies find themselves at one or other of the extremes of data analysis: either they [...]
Continue readingMobile Search, what you need to know
July 30th, 2010 by Lucy White.
Picture this: you’re stuck in Spain with thousands of other passengers. You need to get home but there are no flights. What are the alternatives? You pull out your mobile phone and start searching for buses, Eurostar trains, and cross channel ferries. If all else fails and you have to stay put, there are always [...]
Continue readingAdWords Broad Match Modifier: Greater Control Over AdWords Broad Match Keywords
May 27th, 2010 by Lucy White.
Before, broad match was a great way to find new keywords. Over time, Google AdWords’ has stretched broad match terms to the point where it is sometimes difficult to see any logical link between the user’s search query, your keyword and the ad shown. So more often than we’d like, our ads are showing for [...]
Continue readingCEO appointed for specialist Search Agency 1upDigital
May 20th, 2010 by Lucy White.
Cotterell brings with her 14 years experience in online sales and marketing, winning accounts and managing international teams across display, search, affiliate, email and eCommerce projects. Carla will be working closely with Co-Founder and CTO Ian Howie. “As a stakeholder and CEO, my role is to build a profitable, scalable business with happy clients and [...]
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