Michael Theodoulou

Google Analytics can give you a huge amount of information about your existing and potential customers. By analysing your site stats, you can make informed decisions about the site itself, as well as your business as a whole. However, most companies find themselves at one or other of the extremes of data analysis: either they …

Thanks to Google, you can now start to track the Customer Journey, and actually determine the value of ads that contribute to the decision/conversion process, but aren’t the last clicked ad…

Those of you running Adwords campaigns will probably already know that Google assigns what they call “Quality Score” to each ad in a campaign…

In their ever-increasing development of search results, Google have recently added “Results from your Social Circle” to the mix…

There are other tools out there for testing to see how your site will look in different browsers, but this is Google’s effort.

Not sure which type of GWO test to use? This quick guide should help you decide…

Here’s a quick and easy 5-step guide on how to get Google’s Local Business Center set up. It is well worth the effort!

Local Business Center is a mash-up of Google Maps and Search. You may have noticed its results popping up from time to time, where you get presented with a map with a list of sites down the side:

Want to know which keywords are your top performers? How about easily being able to cut PPC keywords by worst performing engagement metrics? You could do this before with Analytics, but it was a bit of a chore.

Mobile Marketing and mobile sites are growing at an exponential rate, and it looks like the Google Analytics team are responding to this by introducing some enhanced functionality to deal with mobile browsing. Bringing the mobile reporting data more into line with that on the traditional web side of Analytics, mobile site users can now …