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The London 2012 Olympic and Paralympic Games will be one of the most extravagant events to hit our shores and will undoubtedly provide numerous opportunities for businesses to increase in their individual sector market shares, whether it is locally, regionally, nationally or internationally. There will be 10 million tickets on sale at the event, with …

Despite the state of the UK economy, the web analytics industry continues to grow. It is estimated that £85 million was spent by UK companies on web analytics technology and consultancy during 2009, up 9% year-on-year from £78 million in 2008. Last year Adobe entered the Analytics market by buying Omniture for 1.8 Billion. While …

Google announced the launch of their new automated bidding tool, Enhanced CPC, amid claims that it can improve your Return On Investment (ROI) on the campaigns where you use manual bidding. The tool works by taking your historical conversion tracking data and automatically adjusting your max cost per click (CPC) bids based on how likely …

If you’ve never used AdWords Editor before, you should give it a go. It’s a free Google application that allows you to manage and update your Google AdWords campaigns offline, and then upload your changes to the online AdWords interface. Believe us when we say it saves you an awful lot of time and energy. …

The Google Display Network (GDN) is the world’s number one ad network, reaching more than 80% of worldwide internet users and serving more than 6 billion ad impressions every day across high-quality websites, top-specific new pages and blogs. From the very beginning, Google has continued to build new capabilities that allow advertisers to reach their …

Google has always believed in listening to its customers; that’s why it is constantly evolving its Google Apps suite to add in more features as requested by us, the end user. We’ve pulled together five of our favourite recent Google Apps updates, that could save you time and improve your productivity. 1.) Rich Text Signatures …

Stop yourself from drowning in data and build a Web Analytics Dashboard that puts you in control… The media are quick to highlight stories of lost data or identity theft, but, while we should be concerned with the protection of our data, there is another truth: many online marketers are drowning in data. The advantage …

Google Analytics can give you a huge amount of information about your existing and potential customers. By analysing your site stats, you can make informed decisions about the site itself, as well as your business as a whole. However, most companies find themselves at one or other of the extremes of data analysis: either they …

Localization often takes a back seat in the marketing world.  Many companies are too ethnocentric to even consider non-English speaking markets to be worth pursuing but, in this economy, who can afford to be arrogant enough to turn away any potential customers? Despite the opportunity to expand into international online markets, Marketing Directors tend to …

Picture this: you’re stuck in Spain with thousands of other passengers. You need to get home but there are no flights. What are the alternatives? You pull out your mobile phone and start searching for buses, Eurostar trains, and cross channel ferries. If all else fails and you have to stay put, there are always …