Google AdWords

Google announced the launch of their new automated bidding tool, Enhanced CPC, amid claims that it can improve your Return On Investment (ROI) on the campaigns where you use manual bidding. The tool works by taking your historical conversion tracking data and automatically adjusting your max cost per click (CPC) bids based on how likely …

If you’ve never used AdWords Editor before, you should give it a go. It’s a free Google application that allows you to manage and update your Google AdWords campaigns offline, and then upload your changes to the online AdWords interface. Believe us when we say it saves you an awful lot of time and energy. …

The Google Display Network (GDN) is the world’s number one ad network, reaching more than 80% of worldwide internet users and serving more than 6 billion ad impressions every day across high-quality websites, top-specific new pages and blogs. From the very beginning, Google has continued to build new capabilities that allow advertisers to reach their …

Picture this: you’re stuck in Spain with thousands of other passengers. You need to get home but there are no flights. What are the alternatives? You pull out your mobile phone and start searching for buses, Eurostar trains, and cross channel ferries. If all else fails and you have to stay put, there are always …

Google AdWords nearly drove one irate advertiser to suicide! Stop AdWords from driving you to an early grave… You might have heard about the Google AdWords customer in India who threatened to kill himself if Google didn’t respond to his Google AdWords Help thread “in the next few hours”. This guy was so hacked off with …

Some of the most talented search people in the business are in the UK market and although it’s relatively small there is a lot of competition. So if your campaigns aren’t being managed correctly, you could be falling behind. Here are five ways you can assess your Pay Per Click (PPC) Agency, even if you …

Before, broad match was a great way to find new keywords. Over time, Google AdWords’ has stretched broad match terms to the point where it is sometimes difficult to see any logical link between the user’s search query, your keyword and the ad shown. So more often than we’d like, our ads are showing for …

Thanks to Google, you can now start to track the Customer Journey, and actually determine the value of ads that contribute to the decision/conversion process, but aren’t the last clicked ad…

Chances are you’re paying too much for your Google AdWords pay per click advertising but you can start right now on the path to better response rates for less money

Did you know that the majority of Google advertisers bid too high for keywords? Bidding too high for a keyword not only means you are paying an excessive cost per click but it also means that you are getting fewer clicks (and therefore conversions) for your fixed daily budget.