Google Adwords Site Links – Why You Should Use Them

At the end of October, Google introduced site links for ‘high quality’ Adwords advertisers:

Site links seemed to have arrived without making much of a ripple but they are likely to be a game changer as this move is the most significant reward yet that Google has offered to those who are ‘playing by the rules’.

Adwords Site Links

2 Reasons Why You Should Use Site Links:

1. Site links increase CTR… and CTR increases volume… and volume increases profits. Site links are your chance to have a more prominent ad with several different calls to action. This means that there is a far greater chance of a user clicking on your ad.

2. Site links decrease cost per conversion… and lower costs means higher margins… which mean higher profits. With a greater menu of links to choose from, the user is more likely to land on the landing page that suits them. In other words ‘one size fits all’ has been replaced by ‘choose from 4 sizes’ – and the result will be higher conversion rates and a bigger return for the clicks you are paying for.

In order to get this functionality, you’re going have to increase quality score – you can read all about this directly from Google.