Comments on: Maximise Click Volume By Lowering Your Bids http://www.1updigital.com/blog/google-adwords-blog/maximise-clicks-lower-bid.html?utm_source=rss&utm_medium=rss&utm_campaign=maximise-clicks-lower-bid Google AdWords, Google AnAdWords, Analytics and Website Conversion Blog Wed, 08 Sep 2010 14:57:35 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Jona Alvara http://www.1updigital.com/blog/google-adwords-blog/maximise-clicks-lower-bid.html/comment-page-1#comment-1291 Jona Alvara Tue, 30 Mar 2010 10:26:21 +0000 http://www.1upsearch.co.uk/?p=2089#comment-1291 The key to using an Internet marketing tool is to customize it to reflect your business's unique outlook, products, and services. With creative thought and having a clear understanding of how marketing can effectively work, the Internet marketing tool has the potential to make a dramatic improvement in any company's sales. The key to using an Internet marketing tool is to customize it to reflect your business’s unique outlook, products, and services. With creative thought and having a clear understanding of how marketing can effectively work, the Internet marketing tool has the potential to make a dramatic improvement in any company’s sales.

]]> By: Alan Mitchell http://www.1updigital.com/blog/google-adwords-blog/maximise-clicks-lower-bid.html/comment-page-1#comment-473 Alan Mitchell Wed, 06 Jan 2010 22:21:21 +0000 http://www.1upsearch.co.uk/?p=2089#comment-473 Hi David, Completely agree, when campaign budgets are being hit, lowering bids is the single most beneficial change you can do to improve performance. After all, like you said, who wouldn't want three times as many targeted clicks for the same spend? I wrote a similar article a few months back on the importance effective bidding and budgeting.... http://www.alanmitchell.com.au/techniques/budget-time-for-budget-checks/ ...and came to similar conclusions to yourself: that hitting campaign budgets is inefficient and that it is essential to optimise your bids and budgets to maximise value from paid search. Nice check list approach to finding the bid 'sweet spot' by the way - very simple. Cheers, Alan Hi David,

Completely agree, when campaign budgets are being hit, lowering bids is the single most beneficial change you can do to improve performance. After all, like you said, who wouldn’t want three times as many targeted clicks for the same spend?

I wrote a similar article a few months back on the importance effective bidding and budgeting….

http://www.alanmitchell.com.au/techniques/budget-time-for-budget-checks/

…and came to similar conclusions to yourself: that hitting campaign budgets is inefficient and that it is essential to optimise your bids and budgets to maximise value from paid search.

Nice check list approach to finding the bid ‘sweet spot’ by the way – very simple.

Cheers,
Alan

]]>