Google Analytics

Despite the state of the UK economy, the web analytics industry continues to grow. It is estimated that £85 million was spent by UK companies on web analytics technology and consultancy during 2009, up 9% year-on-year from £78 million in 2008. Last year Adobe entered the Analytics market by buying Omniture for 1.8 Billion. While …

Want to know which keywords are your top performers? How about easily being able to cut PPC keywords by worst performing engagement metrics? You could do this before with Analytics, but it was a bit of a chore.

Mobile Marketing and mobile sites are growing at an exponential rate, and it looks like the Google Analytics team are responding to this by introducing some enhanced functionality to deal with mobile browsing. Bringing the mobile reporting data more into line with that on the traditional web side of Analytics, mobile site users can now …

Google Analytics now allows you to annotate a given point in time on a graph, giving you even more accountability for your results and allowing you to make easy-to-understand reports that attribute actions to results. This is sure to impress your boss!

Google have just announced a new update to Analytics tracking called the Asynchronous Tracking Code. The code has been designed to load faster on the page, so according to the Analytics team, it will help speed up the actual web page load times compared to the old code.

Conversion tracking in Adwords is possibly the most effective and significant way to track and optimise your campaign performance. Sometimes however, it just doesn’t work well.

This Step-by-Step video takes you through setting up a Goal Funnel with Google Analytics. Watch as Alex takes you through it on a live site.

Quick video on how to give other people access to your Google Analytics without giving away your username and password.