PPC Articles

Spain has emerged as world champions and the excitement is over for another four years. 32 teams battled it out in South Africa for World Cup glory, but the game wasn’t just being played on the pitch; brands went head-to-head in a fiercely contested online marketing battle. From betting and beer to travel to TVs, …

Those of you running Adwords campaigns will probably already know that Google assigns what they call “Quality Score” to each ad in a campaign…

Chances are you’re paying too much for your Google AdWords pay per click advertising but you can start right now on the path to better response rates for less money

Adwords Beta testers have recently received the following email from their Adwords account managers inviting them to test a new feature: “Automatic Matching.”