Super Event AdWords Case Study
“After your work and advice I was able to cut my PPC spend while increasing the amount of clicks … we are getting three times as many enquiries as last year”
Tony Brewin, MD of Wedding Caterers, SuperEvent.com
Super Event Spend Less and Treble Conversion
In the tough trading conditions of 2009, SuperEvents.com trebled their Google Adwords response after Tony Brewin (Managing Director) attended one of our Pay Per Click (PPC) Workshops and then worked with us on rebuilding his campaigns.
The Results
Super Event Case Study
The graph above compares his July 2009 (in green) results with July 2009 (in blue) and shows us that the Clickthrough Rate (CTR) increased by 96.5%. Cost Per Click (CPC) reduced by 43%, allowing the increase in Clicks from 333 to 983.
AdWords Improvements
The improvements made to the Super Event AdWords campaign consisted of:
1. Reviewed, refined and added to the Super Event keyword list
2. Used Keyword Matching options to lower costs
3. Researched and tested new AdWords Ad copy
4. Drove traffic to new landing pages
5. Used location targeting to gain highly targeted traffic
6. Used the AdWords Search Query Report to refine the campaign
7. Adjusted the scheduling of the campaign to maximize the budget
“We are getting three times as many enquiries as last year. Had we not known how to optimize AdWords we’d have just turned up the budget or turned back to traditional advertising.”
