Wordtracker Case Study
“1upDigital’s Conversion Optimisation work has not only helped test and improve our web pages, images and copy, but also helped us make sense of the data from a commercial point of view.”
Ken McGaffin, Marketing Director, Wordtracker
Wordtracker achieve a 22% uplift
Using PPC, Google Analytics and Google Website Optimizer we helped Wordtracker improve their overall conversions by an impressive 22%.
The Project
Launched in 1999 Wordtracker are the leaders in keyword research.
Wordtracker asked 1upDigital to implement website optimiser experiments to improve performance of conversions from their Free Keyword Tool.
Wordtracker offer a Free Keyword Research Tool to allow people to try out the benefits of keyword research without having to spend any money. They were keen to improve the conversion rate on users of the free tool into paying customers.
We launched a number of experiments testing the various elements on the pages, including some simple changes to the text underneath the keyword results.
The Result
The effect of changing just a one word on this particular experiment caused an uplift of 22% on the overall conversion rate.
