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Using Google Analytics To Prepare For The Biggest Shopping Day Of The Year
October 20th, 2010 by Lucy White.
We thought that with only 66 days until Christmas Day, we’d take a look at how retailers can use their Google Analytics data to prepare for – and maximise their sales on – the biggest shopping day of the year, Boxing Day.
Continue readingWith 95 days left until Christmas, has the battle already begun to reach the savvy Christmas shopper?
September 21st, 2010 by John James Abadom.
Research shows that Christmas shoppers had an overall positive experience shopping online last year, with many people looking to take advantage of pre-Christmas sales (which have been known to start as early as September), low-cost bargains and clever pricing and deal strategies by the retailers to entice the shopper early in the Christmas shopping buying [...]
Continue readingThe lead up to the sporting event of the decade has begun. Are marketers today geared to maximise their online revenue potential?
September 7th, 2010 by John James Abadom.
The London 2012 Olympic and Paralympic Games will be one of the most extravagant events to hit our shores and will undoubtedly provide numerous opportunities for businesses to increase in their individual sector market shares, whether it is locally, regionally, nationally or internationally. There will be 10 million tickets on sale at the event, with [...]
Continue readingGoogle Analytics vs Adobe Omniture
September 3rd, 2010 by Ian Howie.
Despite the state of the UK economy, the web analytics industry continues to grow. It is estimated that £85 million was spent by UK companies on web analytics technology and consultancy during 2009, up 9% year-on-year from £78 million in 2008. Last year Adobe entered the Analytics market by buying Omniture for 1.8 Billion. While [...]
Continue reading5 Rules for the Perfect Web Analytics Dashboard
August 10th, 2010 by Ian Howie.
Stop yourself from drowning in data and build a Web Analytics Dashboard that puts you in control… The media are quick to highlight stories of lost data or identity theft, but, while we should be concerned with the protection of our data, there is another truth: many online marketers are drowning in data. The advantage [...]
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