Viewing category Google AdWords
Advertising on YouTube Through Your Google AdWords Account
October 8th, 2010 by Lucy White.
Don’t have your own video content? Don’t worry, you can still advertise on YouTube.
Continue readingWake Up! There’s more to Pay Per Click Than Just Search…
September 29th, 2010 by Ian Howie.
Pay Per Click (PPC) advertising is different to any other form of online or CPM (Cost per Thousand) advertising. Your ad could be seen thousands of times, by thousands of different people, but unless someone actually clicks on it you won’t pay a penny for the privilege.
Continue readingGoogle Instant – Will It Change the Way People Search?
September 14th, 2010 by Lucy White.
Google Instant – Will it change the way people search? Google Instant has been with us for almost a week now. The furore has died down a little, but advertisers are still wondering what impact it will have on search behaviour and ultimately sales and conversions. Google Instant – a Quick Overview In case it [...]
Continue readingEnhanced CPC – a Clever New Google Tool, or Just the Lazy Way to Manage Your Bids?
August 24th, 2010 by Lucy White.
Google announced the launch of their new automated bidding tool, Enhanced CPC, amid claims that it can improve your Return On Investment (ROI) on the campaigns where you use manual bidding. The tool works by taking your historical conversion tracking data and automatically adjusting your max cost per click (CPC) bids based on how likely [...]
Continue reading5 Reasons Why We Love AdWords Editor
August 19th, 2010 by Lucy White.
h3>If you’ve never used AdWords Editor before, you should give it a go. It’s a free Google application that allows you to manage and update your Google AdWords campaigns offline, and then upload your changes to the online AdWords interface. Believe us when we say it saves you an awful lot of time and energy. [...]
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