Viewing category Google AdWords
Do Not Underestimate the Power of Google’s Display Network
August 18th, 2010 by Lucy White.
The Google Display Network (GDN) is the world’s number one ad network, reaching more than 80% of worldwide internet users and serving more than 6 billion ad impressions every day across high-quality websites, top-specific new pages and blogs. From the very beginning, Google has continued to build new capabilities that allow advertisers to reach their [...]
Continue readingWhy Localization Is Essential To Website Conversion
August 4th, 2010 by Carmen van Nieuwkerk.
Localization often takes a back seat in the marketing world. Many companies are too ethnocentric to even consider non-English speaking markets to be worth pursuing but, in this economy, who can afford to be arrogant enough to turn away any potential customers? Despite the opportunity to expand into international online markets, Marketing Directors tend to [...]
Continue readingMobile Search, what you need to know
July 30th, 2010 by Lucy White.
Picture this: you’re stuck in Spain with thousands of other passengers. You need to get home but there are no flights. What are the alternatives? You pull out your mobile phone and start searching for buses, Eurostar trains, and cross channel ferries. If all else fails and you have to stay put, there are always [...]
Continue readingGoogle AdWords Suicide
July 9th, 2010 by Ian Howie.
Google AdWords nearly drove one irate advertiser to suicide! Stop AdWords from driving you to an early grave…
Continue readingHow to rate your Pay Per Click (PPC) agency
June 14th, 2010 by Ian Howie.
Some of the most talented search people in the business are in the UK market and although it’s relatively small there is a lot of competition. So if your campaigns aren’t being managed correctly, you could be falling behind. Here are five ways you can assess your Pay Per Click (PPC) Agency, even if you [...]
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