Viewing category Google Analytics
Web Analytics Demystified
December 1st, 2010 by Ian Howie.
What I’ve found helpful with our clients is to spend time demystifying Web Analytics, and showing how it can help an organisation to grow online. I thought I’d share some of these insights with you.
Continue readingGoing Beyond Google Analytics
November 24th, 2010 by Ian Howie.
Going Beyond Google Analytics: Why you should be using: Social Mention, Kampyle & ClickTale…
Continue reading5 Ways to gain Video Audience Intelligence
November 4th, 2010 by Ian Howie.
Video Analytics helps you identify your best content and discover audience behaviour with insightful details.
Continue readingUsing Google Analytics To Prepare For The Biggest Shopping Day Of The Year
October 20th, 2010 by Lucy White.
We thought that with only 66 days until Christmas Day, we’d take a look at how retailers can use their Google Analytics data to prepare for – and maximise their sales on – the biggest shopping day of the year, Boxing Day.
Continue readingGoogle Analytics vs Adobe Omniture
September 3rd, 2010 by Ian Howie.
Despite the state of the UK economy, the web analytics industry continues to grow. It is estimated that £85 million was spent by UK companies on web analytics technology and consultancy during 2009, up 9% year-on-year from £78 million in 2008. Last year Adobe entered the Analytics market by buying Omniture for 1.8 Billion. While [...]
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