Viewing category Google Analytics
5 Rules for the Perfect Web Analytics Dashboard
August 10th, 2010 by Ian Howie.
Stop yourself from drowning in data and build a Web Analytics Dashboard that puts you in control… The media are quick to highlight stories of lost data or identity theft, but, while we should be concerned with the protection of our data, there is another truth: many online marketers are drowning in data. The advantage [...]
Continue reading3 Tips For Leveraging Your Google Analytics Data
August 5th, 2010 by Lucy White.
Google Analytics can give you a huge amount of information about your existing and potential customers. By analysing your site stats, you can make informed decisions about the site itself, as well as your business as a whole. However, most companies find themselves at one or other of the extremes of data analysis: either they [...]
Continue readingWhy Localization Is Essential To Website Conversion
August 4th, 2010 by Carmen van Nieuwkerk.
Localization often takes a back seat in the marketing world. Many companies are too ethnocentric to even consider non-English speaking markets to be worth pursuing but, in this economy, who can afford to be arrogant enough to turn away any potential customers? Despite the opportunity to expand into international online markets, Marketing Directors tend to [...]
Continue readingGoogle Analytics New Features Part 3: Advanced Analysis
December 20th, 2009 by Lucy White.
Want to know which keywords are your top performers? How about easily being able to cut PPC keywords by worst performing engagement metrics? You could do this before with Analytics, but it was a bit of a chore.
Continue readingGoogle Analytics New Features Part 2: Expanded Mobile Reporting
December 19th, 2009 by Lucy White.
Mobile Marketing and mobile sites are growing at an exponential rate, and it looks like the Google Analytics team are responding to this by introducing some enhanced functionality to deal with mobile browsing. Bringing the mobile reporting data more into line with that on the traditional web side of Analytics, mobile site users can now [...]
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