Viewing category Google Website Optimiser
Why Localization Is Essential To Website Conversion
August 4th, 2010 by Carmen van Nieuwkerk.
Localization often takes a back seat in the marketing world. Many companies are too ethnocentric to even consider non-English speaking markets to be worth pursuing but, in this economy, who can afford to be arrogant enough to turn away any potential customers? Despite the opportunity to expand into international online markets, Marketing Directors tend to [...]
Continue readingGoogle Labs Launch a Browser Size Tool
January 21st, 2010 by Lucy White.
There are other tools out there for testing to see how your site will look in different browsers, but this is Google’s effort.
Continue readingGoogle Website Optimizer A, B or Multivariate?
January 20th, 2010 by Ian Howie.
Not sure which type of GWO test to use? This quick guide should help you decide…
Continue readingGoogle Website Optimiser helped Obama Win the Election
December 1st, 2009 by Lucy White.
On my visit to Google back in October for the annual summit I was lucky enough to watch some great speakers, all sharing their real world experiences on using Google Analytics and Google Website Optimiser. Dan Stroker, Director of Analytics for the 2008 Obama campaign was one of them. I’ve just found a video of [...]
Continue readingNew Graph in Google Website Optimizer
November 2nd, 2009 by Lucy White.
Today Google made live graph in Website Optimizer (They told me this would happen last week). It’s very exciting! You get to visualise the changes in conversion rate on each variation over time. Take a look: Exciting is maybe too much, but it is kinda cool.
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