Viewing category Google
Top 5 New Google Apps Features
August 12th, 2010 by Oliver McAnulty.
Google has always believed in listening to its customers; that’s why it is constantly evolving its Google Apps suite to add in more features as requested by us, the end user. We’ve pulled together five of our favourite recent Google Apps updates, that could save you time and improve your productivity. 1.) Rich Text Signatures [...]
Continue reading3 Tips For Leveraging Your Google Analytics Data
August 5th, 2010 by Lucy White.
Google Analytics can give you a huge amount of information about your existing and potential customers. By analysing your site stats, you can make informed decisions about the site itself, as well as your business as a whole. However, most companies find themselves at one or other of the extremes of data analysis: either they [...]
Continue readingWhy Localization Is Essential To Website Conversion
August 4th, 2010 by Carmen van Nieuwkerk.
Localization often takes a back seat in the marketing world. Many companies are too ethnocentric to even consider non-English speaking markets to be worth pursuing but, in this economy, who can afford to be arrogant enough to turn away any potential customers? Despite the opportunity to expand into international online markets, Marketing Directors tend to [...]
Continue readingBrands and the World Cup: who were the real winners and losers?
July 16th, 2010 by Ian Howie.
Spain has emerged as world champions and the excitement is over for another four years. 32 teams battled it out in South Africa for World Cup glory, but the game wasn’t just being played on the pitch; brands went head-to-head in a fiercely contested online marketing battle. From betting and beer to travel to TVs, [...]
Continue reading5 Great Ways to Improve Your Gmail Experience
June 7th, 2010 by Oliver McAnulty.
Google released Gmail to the general public 3 years ago as a free advertising supported mail service. Over the years Google has developed the service to be even better by adding in extra services such as Google Chat, an instant messaging service and plug-ins from Google Labs. Google now provides more than 5.7million Gmail accounts [...]
Continue reading