Brands and the World Cup: who were the real winners and losers?

July 16th, 2010 by Ian Howie.

Spain has emerged as world champions and the excitement is over for another four years. 32 teams battled it out in South Africa for World Cup glory, but the game wasn’t just being played on the pitch; brands went head-to-head in a fiercely contested online marketing battle. From betting and beer to travel to TVs, [...]