Viewing category PPC Articles
Wake Up! There’s more to Pay Per Click Than Just Search…
September 29th, 2010 by Ian Howie.
Pay Per Click (PPC) advertising is different to any other form of online or CPM (Cost per Thousand) advertising. Your ad could be seen thousands of times, by thousands of different people, but unless someone actually clicks on it you won’t pay a penny for the privilege.
Continue readingGoogle Instant – Will It Change the Way People Search?
September 14th, 2010 by Lucy White.
Google Instant – Will it change the way people search? Google Instant has been with us for almost a week now. The furore has died down a little, but advertisers are still wondering what impact it will have on search behaviour and ultimately sales and conversions. Google Instant – a Quick Overview In case it [...]
Continue readingEnhanced CPC – a Clever New Google Tool, or Just the Lazy Way to Manage Your Bids?
August 24th, 2010 by Lucy White.
Google announced the launch of their new automated bidding tool, Enhanced CPC, amid claims that it can improve your Return On Investment (ROI) on the campaigns where you use manual bidding. The tool works by taking your historical conversion tracking data and automatically adjusting your max cost per click (CPC) bids based on how likely [...]
Continue readingBrands and the World Cup: who were the real winners and losers?
July 16th, 2010 by Ian Howie.
Spain has emerged as world champions and the excitement is over for another four years. 32 teams battled it out in South Africa for World Cup glory, but the game wasn’t just being played on the pitch; brands went head-to-head in a fiercely contested online marketing battle. From betting and beer to travel to TVs, [...]
Continue readingGoogle AdWords Suicide
July 9th, 2010 by Ian Howie.
Google AdWords nearly drove one irate advertiser to suicide! Stop AdWords from driving you to an early grave…
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