If you are just getting started with AdWords, or are looking to refresh your memory, this course is the one for you. AdWords 101 will help you lay the foundations for building successful AdWords campaigns.
We’ll give you a better understanding of how the AdWords system works, how campaigns should be structured, how to build keyword lists, and how to develop your ads.
Led by leading search engine advertising professionals, our full-day, in-person AdWords courses will help you meet your goals and learn how to get the most out of the time and money you spend, ensuring the best possible return on investment.
Our AdWords 101 course covers…
- The Basics of Search and Pay Per Click
- PPC and AdWords Features/Benefits
- Creating a new account
- Building your keyword list
- Understanding campaign, ad group, keyword structure
- ROI
- Improving your Quality Score, Increasing CTR and reducing CPC
- The Google Content Network – Contextual vs Placement
| Date | Location | Price |
|---|---|---|
| 21st July 2010 | Central London | £450 (group discounts available) |
