Video Analytics helps you identify your best content and discover audience behaviour with insightful details.
In my experience of Video Analytics there are 5 key metrics provide insightful data on your audience.
1. Time on Video
What is your viewers attention span? This can tell you so much about your audience. Did they only watch the first five minutes of a thirty minute video? In this case you may to break the video into shorter clips.
2. Where are they Viewing your Video
The site the video is being viewed can have a huge impact on the viewer behaviour. A blog site may have a highly relevant audience that is prepared to watch longer videos. While a more general site may be better for shorter clips. You want to be judging this on both the number of video views and length on time viewing the video. A video may have a huge audience on a site you haven’t hear of before – if so why not contact them and seeing if you can development some exclusive content for them.
3. Clicks to your site
Do viewers click from the video to your website? You can find this information in your web Analytics tool. It is useful to know if want your video to drive leads and sales. Ideally have a related Landing Page that is the first page someone lands on from clicking on your video clip and has a logical connection to your video. Many people just land viewers on the homepage of their website which may not be as relevant
4. Compare the Best with the Worst Videos
Not all your videos are equal – so which one has had both the most views and been viewed all the way through? Why do some videos have better engagement than others? Which was your most viewed video and which was your worst viewed video and why? Asking these questions help you create content that matches your audience.
5. Social Sharing?
Are your video appearing on Facebook, Twitter or other Social sites? Getting your Video shared on Social Media is a quick way to build an audience.
Video Analytics works best when you test different ideas out. By testing and measuring you will gain a huge advantage over your competition.
