Mobile Marketing and mobile sites are growing at an exponential rate, and it looks like the Google Analytics team are responding to this by introducing some enhanced functionality to deal with mobile browsing.

Bringing the mobile reporting data more into line with that on the traditional web side of Analytics, mobile site users can now track session length, bounce rates and page views, as well as use Event Tracking to monitor downloads, signups, sales and any other event based goals.

Apps developers will most likely be very happy at this development. It certainly seems that Google’s tame case study, online property listings provider Redfin, are happy with the data that Mobile Reporting provides:

On tracking their iphone app, some really useful data they got was seeing iphone users by geographic location, as well as seeing what the update frequency was on the actual app.

Looks like this is a good start from the big G on mobile analytics tracking. I would expect that having their own mobile OS and a mobile ad serving platform won’t harm the development of Analytics features in this area either…

See Also:
Google Analytics New Features Part 1: Engagement Goals