1upDigital adds new Google Analytics Authorised Consultant (GAAC) qualification
London based search specialist 1upDigital has today entered into a strategic agreement with Google and been awarded Google Analytics Authorised Consultant (GAAC) status, adding it to their existing Google Website Optimizer Authorised Consultant (WOAC) and Google Advertising Professionsal (GAP) Google Qualfications.
1upDigital has recognised the growing importance of interpreting and profiting from data analysis and reporting, and can now help businesses of all sizes make their websites and ad campaigns more effective using Google Analytics.
1upDigital can help clients invest time and money into the areas of web analytics where they’ll get the greatest return, and, as a GAAC, can give you the advantage of their years of web analytics experience.
Hiring or contracting the right people for the job is one of the most cost-effective investments you can make. Through one-off projects or a long-term, ongoing contract, 1upDigital can use Google Analytics to help you identify bottlenecks and give you ideas for improvements, leaving you to concentrate on your marketing campaigns and increasing your returns.
1upDigital will continue to work closely with Google, ensuring the most up-to-date training and support, the benefits of which will extend to its customers.
Alex Cooper, Managing Director and co-founder of 1upDigital says “The Google Analytics accreditation acknowledges our focus on getting the most out of advanced Google Analytics features like ecommerce tracking and custom segmentation. Used together with Google Website Optimizer, Google’s web page testing tool, Google Analytics allows our customers to gain highly valuable online visitor and business insights. We believe that Google Analytics is a vital tool for any business with a web presence, that wants to understand its customers and improve its website, based on real measurement rather than guesswork.”
NOTES
1upDigital works with its clients to help them achieve success through Google AdWords and Pay Per Click (PPC), Google Analytics, and Conversion Optimisation. Its consultants have a combined experience of over 50 years in online and Internet marketing. By empowering its customers with its knowledge methodology, 1upDigital is able to improve the performance of its clients’ websites and increase the return from their online marketing budgets. 1upDigital clients include Haymarket Media Group Ltd, Procter&Gamble, Wordtracker and EDF Energy.
CONTACT
Carla Cotterell, CEO, carla@1upDigital.com, 020 7856 1850 -
