With 95 days left until Christmas, has the battle already begun to reach the savvy Christmas shopper?
September 21st, 2010 by John James Abadom.
Research shows that Christmas shoppers had an overall positive experience shopping online last year, with many people looking to take advantage of pre-Christmas sales (which have been known to start as early as September), low-cost bargains and clever pricing and deal strategies by the retailers to entice the shopper early in the Christmas shopping buying [...]
Continue readingTop 3 Free Google Apps
September 16th, 2010 by Oliver McAnulty.
6 months ago Google launched a new service to all Google Apps users, The Google Apps Marketplace. The Apps Marketplace allows third party companies to develop their own apps that can be integrated into the Google Apps interface to provide further features and functions. In the past 6 months over 200 apps have been made [...]
Continue readingGoogle Instant – Will It Change the Way People Search?
September 14th, 2010 by Lucy White.
Google Instant – Will it change the way people search? Google Instant has been with us for almost a week now. The furore has died down a little, but advertisers are still wondering what impact it will have on search behaviour and ultimately sales and conversions. Google Instant – a Quick Overview In case it [...]
Continue readingThe lead up to the sporting event of the decade has begun. Are marketers today geared to maximise their online revenue potential?
September 7th, 2010 by John James Abadom.
The London 2012 Olympic and Paralympic Games will be one of the most extravagant events to hit our shores and will undoubtedly provide numerous opportunities for businesses to increase in their individual sector market shares, whether it is locally, regionally, nationally or internationally. There will be 10 million tickets on sale at the event, with [...]
Continue readingGoogle Analytics vs Adobe Omniture
September 3rd, 2010 by Ian Howie.
Despite the state of the UK economy, the web analytics industry continues to grow. It is estimated that £85 million was spent by UK companies on web analytics technology and consultancy during 2009, up 9% year-on-year from £78 million in 2008. Last year Adobe entered the Analytics market by buying Omniture for 1.8 Billion. While [...]
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