Some links and tools we wanted to share
Our resources page contains links to all the great books, tools, and other useful stuff we use and recommend. If you’ve been to one of our seminars or training events you’ll find everything mentioned here.
Books & Special Reports
Don’t Make Me Think
Don’t make me think is one of the easiest books to read on website usability and design. Some great ideas and thoughts on website design. A must read.
Always Be Testing 
Always be testing is the complete guide to Website Optimiser. If your thinking about running your own experiments to improve your conversion rate, this book is a must have.
More Recommended Reading
Conversion
Website Optimiser
Google Website Optimiser is a free tool that allows you to carry out experiments. It’s quite easy to use and can have an incredible effect on your conversion rate.
Google Analytics
Google Analytics is a powerful, free, website Analytics package. With Analytics you can find out how your visitors interact with your website.
More Conversion Resources
Pay-Per-Click
SpyFu
With SpyFu you can find out the adverts your competitors are running, the keywords they are bidding on and an estimate of their daily budget.
PPC Bully 2.0
PPC Bully eliminates a lot of the “trial and error” part of PPC. By being able to see which ads in your market are profitable is a great way to start your campaigns.
More Pay-Per-Click Tools
Search Engine Optimisation
Web CEO
Web CEO is a might powerful SEO tool. Everything from Page Analysis through to linking and ranking reports can be found. One for the serious SEOers.
Keyword Elite
Keyword Elite is a must have keyword research tool. With a focus on long tail “money keywords” it’s a must have for any Internet Marketers toolbox.
More SEO Tools
