Recommended Reading
Here’s a selection of must have reading materials. You can get all the books from Amazon.
Ultimate Guide to Google AdWords
Perry Marshall is one of the original Google AdWords experts. This is the book that put him on the map. This books covers all the basics and the techniques on advert copy are still very relevant today. A new 2010 edition is coming out very soon.
Web Copy That Sells
The leading book on website copy-writing. The blueprint for copy in this book is worth the money alone. Stop writing poor copy, and start writing web copy that sells. Recently updated with loads more extras.
Always Be Testing
Always be testing is the complete guide to Website Optimiser. If your thinking about running your own experiments this book is a must have.
Don’t Make Me Think
Don’t make me think is one of the easiest books to read on website usability and design. Some great ideas and thoughts on website design. A must read.
