In their ever-increasing development of search results, Google have recently added “Results from your Social Circle” to the mix.

At the moment these are limited to people who have a Google account and are signed in to that account. The extra results look like this:

From what I’ve seen the results include those people who are on your Gmail contacts list, and also your Twitter follow list. Apparently Flickr and Facebook friends’ posts and feeds are also included.

Google’s argument on the usefulness of these results is that we all rely on our friends and contacts for advice and recommendations from time to time, so why not include their content in your search results.

While this is a fair point, would we not just go and ask the people in question what their opinion is on something if we wanted it?

Here’s Google’s video explaining the new SERP: