In addition to our Google AdWords, Google Analytics and Google Website Optimizer courses, we’ve added several new digital marketing courses to the latest 1upDigital training programme, including the Complete Introduction to Online Marketing.

Whichever course you choose, you can be sure of a big boost to your skills and knowledge as you learn how to get the best possible returns from your online business.

Upcoming Course Dates

Course	Date	Location	Book Now!
Google AdWords 101	7th September 2010	Central London	Book Now
Google AdWords 201	8th September 2010	Central London	Book Now
Google AdWords 301	9th September 2010	Central London	Book Now
Google Analytics: An Introduction & User Training	13th September 2010	Central London	Book Now
Google Analytics: Advanced	14th September 2010	Central London	Book Now
Complete Introduction to Online Marketing	16th September 2010	Central London	Book Now
SEO Fundamentals	17th September 2010	Central London	Book Now
Website Conversion & Google Website Optimizer	20th September 2010	Central London	Book Now
PPC Tools	23rd September 2010	Central London	Book Now

Google AdWords 101

If you are just getting started with AdWords, or are looking to refresh your memory, this foundation level course is the one for you. We’ll give you a better understanding of how the AdWords system works, how campaigns should be structured, how to build keyword lists, how to develop your ads, and most importantly, how to get results.

Google AdWords 201

The AdWords 201 class follows on nicely from the basic lessons introduced in AdWords 101. Now that you know how AdWords works, we move you on to optimising your campaigns, how to diagnose problems and how to make changes that will have a positive impact on your campaigns.

Google AdWords 301

AdWords 301 is our advanced AdWords course, designed for experienced advertisers seeking the up-to-date and in-depth techniques the industry pros use to achieve their advertising goals with Google AdWords.

Google Analytics: An Introduction and User Training

Our Google Analytics Introduction and User Training course is designed to introduce you to the basics of web analytics and how to use the data you get to make your website better. We’ll show you how to extract the seemingly small details that could have a huge effect on your business and your bottom line.

Google Analytics: Advanced

The second part of our Google Analytics training courses focuses more on technical implementation and configuration. If you are going to use Google Analytics data to make changes to your business, you need to make sure that data is accurate.

Website Conversion & Google Website Optimizer

This course will teach you how to increase your site’s conversion rate by creating great landing pages and testing your website thoroughly. You’ll learn how to build, launch and run Google Website Optimizer “experiments” to turn more of your website visitors into customers.

Complete Introduction to Online Marketing

After completing the course you will be able to plan, execute, and control an online marketing campaign using one or more of the channels, tools or applications we’ve covered. We cover the latest online marketing techniques and tactics and show you how to put theory into practice.

PPC Tools

This short course covers all the Pay Per Click marketing tools available to you, that will make planning and executing your PPC and Google AdWords campaigns much easier.