Google Analytics: An Introduction and User Training
A key part of success online is how well you use website Analytics. Without reliable visitor information reports from which you can draw real insights, you’re literally running your website in the dark.
This Google Analytics training course is designed to introduce you to the basics of web analytics and how to use the data you get to make your website better.
We’ll show you how to extract the seemingly small details that could have a huge effect on your business and your bottom line.
Google Analytics: An Introduction and Beginners Guide
| Date | Location | Price (excluding VAT) | |
|---|---|---|---|
| 13th September 2010 | Central London | £450 (group discounts available) | Book Now |
| 13th October 2010 | Central London | £450 (group discounts available) | Book Now |
| 11th November 2010 | Central London | £450 (group discounts available) | Book Now |
Designed to appeal to marketers, managers and techies alike, this intensive Google Analytics training course looks at:
Introduction to Google Analytics
- Principles of web analytics
- How analytics can help your business
Google Analytics Basics
- Terminology
- Understanding key metrics and dimensions
- The Google Analytics Interface
- Setting-up basic reports
- Exporting and saving reports
- Emailing reports
- Customizing your dashboard
Organising Your Account
- Setting up your account and profile
- Linking existing Analytics and AdWords accounts
- Adding new users
- Looking at standard filters
- Setting up goals and funnels
- Looking at site search
What do you need to track?
- How to extract the most important data
- Key performance Indicators
- Analysing traffic sources
- Lead generation metrics
- Measuring branding and rich media applications
- Analysing keywords
- Website design and content optimisation
- The power of eCommerce tracking
Tracking Your PPC Campaigns
- Campaign tracking
- How to use analytics to target campaigns more effectively
- Tips and tricks – controlling budgets and choosing keyword match types
Introduction to experimentation and tracking
- Ad Creatives, Landing Pages, Refining Keywords, Shopping Cart Funnels
- Manual Campaign Tracking
- Other Google products: Website Optimizer, Feedburner, Webmaster Tools
- Creating a data driven culture
Troubleshooting
- What does “not set” and “other” mean in your keyword reports?
- Looking at sampling, set up and linking
- Common errors and how to avoid them
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Call us Now on 0207 856 1850 to secure your place.
Too Basic For You? Take A Look At Our Google Analytics Advanced Course!
