1upDigital’s Website Conversion Methodology
You don’t have the time or the money to play guessing games. We’ll help you save time and money by testing the things that matter, and that will have a positive impact on your ROI.
Whether you want to increase sales, subscriptions, sign-ups or loyalty, our conversion optimisation techniques can help you.
1upDigital’s seven steps to conversion heaven…
Step 1 – Research
This is where we learn about you, your goals, your website, your products and services, your market and your competitors.
Step 2 – Building your project plan
We’ll get together and go through ideas on the page elements you should test, with creative ideas on usability, design, layout and content.
Step 3 – Creating your multi-variate tests
We’ll design and create the different variations that you want to test
Step 4 – Activating the experiment
We’ll make sure that everything is in place with the correct tracking codes, and then we’ll go live
Step 5 – Measuring your results
Using Google Analytics and the Website Optimizer tool, we’ll measure the impact the different landing page variations are having on how your visitor is interacting with your website and on your conversion rates.
Step 6 – Reporting results
We’ll produce easy to read reports that we’ll create based on your tests. Together we’ll analyse your campaigns, discuss the results and recommend changes to your landing pages that will boost your conversion.
Step 7 – Test, refine, analyse, test, refine, analyse, test, refine, analyse
Conversion optimisation is cyclical. We will never stop researching, testing, improving, tracking, measuring and optimising your campaigns. It’s an ongoing process that we continuously repeat so that we’re getting the highest returns possible from your campaigns.
