Google Website Optimizer
“Today, focusing on ROI and optimising customer conversions are more important than ever before. Our Website Optimizer Authorised Consultants help online businesses to gain website usability insight which they can then act on. We are delighted to add another highly experienced Google Website Optimizer expert to our consultancy network and look forward to strengthening our partnership with 1upDigital”
Alan Wrafter, Program Manager at Google.
Google Website Optimizer (GWO) Authorized Consultants
1upDigital was one of the UK’s first ever Google Website Optimizer (GWO) Authorized Consultants. That makes us one of an elite group of Website Optimizer specialists and means that we are always a step ahead of our competitors – with Website Optimizer we can achieve results and convert keywords that other agencies can’t.
Google’s Website Optimizer is a very powerful tool that could turn your website into a money-making machine. Website Optimizer allows you to test different elements (i.e. copy, images, offers) and combinations of your landing pages so you can find the winning formula that will see your conversions and your return on investment (ROI) shoot through the roof.
Turn visitors into customers using Website Optimizer
Many of our clients are enjoying the massive benefits that conversion rate optimisation can bring. Imagine being able to double your conversion rate without spending any more money on advertising. In the current economic climate I’d say that was a pretty attractive prospect.
What exactly does Google Website Optimizer do?
If you had two headlines and you didn’t know which one you wanted to use, we’d help you run an A/B split test and send half your traffic to headline A and the other half to headline B. Then we’d analyse which headline got you the most orders or sign-ups.
This kind of test can take time and you can only really test one thing at a time. Website Optimizer allows you to do A/B testing but you can run loads of these tests all at the same time!
So, while you are testing your headlines, you might also want to test other elements of your page. These might be:
-Images -Buttons -Text -Colours – Prices -Call to Action -Offers
Your website visitors will each be shown different combinations of all the things you are testing. Google Website Optimizer will then work out which elements performed the best.
We’d then take that information and put together all the best bits so you end up with a high-converting ‘super’ landing page. Wow. You’ve just done some multi-variate testing.
Pain free, cost-effective testing
Our advice to you? Test everything and make improvements based on the results. We’ve got the knowledge and expertise and can give you the confidence to use Website Optimizer, identify the page elements you need to test, how to do it, and what to do with the results. The possibilities are endless.
