PPC & Google AdWords

Free Google AdWords Pay Per Click (PPC) Ebook

Finally, Google AdWords Success Made Easy

Our very own Ian Howie has written, in Partnership with Wordtracker, an insightful, easy-to-read ebook which unravels the mysteries of Google AdWords and lays out a practical, step-by-step strategy for AdWords Pay Per Click success.

• Why most Google AdWords campaigns fail (and how you can avoid it!)
• A foolproof, step-by-step plan for setting up an AdWords campaign
• Learn how to get cheaper clicks than your competitors
• How to maximize every AdWords pound—and eliminate wasteful spending
• Proven techniques for skyrocketing your return on investment

Wordtracker Masterclass: Google AdWords PPC Advertising” contains real world insights and tips from a PPC expert.

Helen Trounce, direct marketing manager of Haymarket Magazines and one of Ian Howie’s consultancy clients, had this to say about him: “Ian showed us what was possible with PPC. Search marketing is now a major element in our marketing plans and is proving to be a very profitable channel for us.”

This 44 page e-book shows you how closely related keywords, relevant ad copy and a relevant landing page are core to an effective PPC campaign.