Our Tried, Tested, and Proven PPC Methodology
All Google AdWords, Yahoo & Microsoft AdCentre campaigns go through a set-up or overhaul process, followed by maintenance, analysis and evolution. We’ve developed this into a 7-step methodology…
Step 1 – Research
This is where we learn about you, your business, your products and services, your market and your competitors. This will form the basis of your paid search marketing strategy. We will always develop a PPC strategy that is unique to your business and objectives.
Step 2 – Keyword Research
We create an in-depth keyword list based on what we know about your business. The keyword research could generate anything from just a few keywords to thousands. We then split the keywords into groups, which become the building blocks of your campaign.
Step 3 – Building your Pay Per Click Campaigns
Once you have approved the keywords, we will begin to build your campaigns. This is where we write seductive, compelling ad copy and decide where and when your ads will appear and how much you want to pay for them.
Step 4 – Landing Pages
Driving traffic to your site is the easy bit. The real winners in Search Marketing are the ones who can convert visitors into paying customers. We’ll assess your landing pages, looking at your offers, copy, registrations forms, checkout process and cross and up-sell. We can then identify what needs to be improved and tested.
Step 5 – Tracking, Measuring and Reporting
Although we give you unlimited access to your campaigns, we also provide regular, comprehensive reports based on the information that you need. We track and measure all major Pay Per Click campaign metrics so that we can make changes that will have a real impact on your results.
Step 6 – Campaign Optimisation
Our ultimate goal is to reduce your cost per click and increase your sales and conversions. That’s why we think PPC is about constant testing, measuring and refining. This could involve testing new landing pages, deleting under-performing keywords or testing ads against each other to see which ad gets the best results.
Step 7 – Take the Learning & Start the Process Again!
We will never stop researching, testing, improving, tracking, measuring and optimising your campaigns. It’s an ongoing process that we continuously repeat so that we’re getting the highest returns possible from your campaigns.
